What is Ube? | Ube Coffee Syrup | Ube Flavor | Purple Potions

Ube (pronounced oo-beh) is a vibrant purple yam native to the Philippines and widely used in Filipino cuisine. Not to be confused with the sweet potato, ube is scientifically known as Dioscorea alata and has a distinct, nutty, and slightly sweet flavor. It has become popular globally in recent years, especially in desserts and baked goods.

In Filipino culture, ube is a beloved ingredient, often featured in traditional dishes like halayang ube (ube jam), ube ice cream, and ube pandesal (ube-filled bread rolls). The deep purple color of the root makes it visually striking and adds a unique touch to everything from cakes to drinks.

Ube's popularity outside of the Philippines has been fueled by food trends in recent years, especially in the U.S., where its vibrant hue and distinct taste have found a following among foodies and chefs. Ube can be found in a variety of products, from lattes to doughnuts, and is even used as a natural food coloring for other recipes.

Rich in antioxidants, vitamins, and minerals, ube is also considered a nutritious food, contributing to its appeal as a superfood. Whether enjoyed in a classic Filipino dessert or a trendy treat, ube is sure to remain a cherished ingredient in many kitchens around the world.

Our ube coffee syrup is a perfect way to introduce yourself to ube if you've never had it before. It surely elevates your morning coffee game with a unique taste. And if you're an ube fan, you'll want to add our ube syrups to your daily routine for a unique way to kickstart your morning.